VF Corporation is geared up for tremendous growth in Greater China (including Mainland China, Hong Kong SAR and Taiwan).
The region is currently representing about 65 per cent of VF’s total business in the Asia Pacific Region and expects to grow the same to nearly 80 per cent by the fiscal year 2024.
In recent years, Asia Pacific business has been the key growth driver for VF – owner of renowned brands like Vans, The North Face, Timberland and Dickies.
To achieve this growth, the company has announced organisational changes to strengthen and accelerate its business strategy in the Asia Pacific Region.
By creating the new position of President, Greater China, the company is leaning even further into the many opportunities it sees to elevate its business and brands in this fast-moving, digitally-driven marketplace. It’s looking forward to announce appointment later this summer.
Kevin Bailey, EVP & Group President, APAC (Asia-Pacific) of the company will continue leading the company’s Asia Pacific Region but will relocate from Hong Kong to Denver, Colorado, where he will also assume leadership of the company’s Emerging Brands platform, which includes the Altra, Eagle Creek, JanSport and Smartwool brands, and the Kipling and Icebreaker brands in the Americas Region.
Kevin will continue reporting to CEO Steve Rendle and serving on VF’s executive leadership team.
Though these are the smaller brands by revenue in the company’s overall portfolio, a group of Emerging Brands presents considerable opportunities for growth.