As part of the government’s ‘GST Bachat Utsav’, which follows the recent rate drop by the Indian government, V-Mart Retail Ltd., a value fashion and lifestyle retailer, has announced the implementation of updated ‘GST Discounts’ throughout its 525 locations. V-Mart is passing on the GST discounts directly to customers as GST has been lowered on a number of necessities and lifestyle items such as clothing, fast-moving consumer goods, home goods and accessories.
V-Mart has ensured compliance with the amended regulatory rules by adapting its systems and in-store processes to reflect these changes. Just in time for the holiday season, all stores’ billing software has been updated to accurately reflect the GST discounts on bills and retail communications make these savings apparent and visible to customers.
Vineet Jain, Chief Operating Officer of V-Mart Retail Ltd., stated that the company is proudly passing on GST discounts to make celebrations for its consumers more affordable and enjoyable. He explained that V-Mart has swiftly implemented the changes across all 525 stores, ensuring the reduced GST rates are clearly reflected in final prices. Despite increases in GST on certain products, the company has decided not to raise prices, keeping the festive spirit intact. Jain noted that the initial customer response has been overwhelmingly positive, with shoppers not only recognising the savings on their bills but also appreciating the transparency and timely rollout. Families shopping for both daily essentials and festive wear are benefiting from budget savings without any compromise on quality. He emphasised that this initiative reinforces V-Mart’s mission of delivering value-driven retail and that the company takes pride in every rupee saved by its consumers.
Bharat Tex Special Report 2026 
