In less than 24 hours, Old Navy will be offering all clothes in all sizes.
Come 20 August and the American clothing retailer will be coming up with Bodequality wherein it will offer women’s clothes in sizes ranging from 0 to 30 and XS to 4X.
In a statement released to media, Old Navy said that in stores sizes from 0 to 28 will be merchandised together, while sizes up to 30 will be available online.
Notably, mannequins will appear in sizes 4, 12 and 18.
Old Navy, reportedly, will rearrange merchandise in its 1,200 stores, so that shoppers looking for extended sizes are not directed to a separate area to browse.
Gap-owned Old Navy seems to be taking leaf out of another Gap-owned brand Athleta. The women’s workout line had recently made more of its styles available in extended sizes.
Meanwhile, Gap has ensured that Old Navy staff has also received special training to talk to shoppers about size inclusivity and body positivity.
Old Navy, the retailer’s biggest brand, brought in US $ 7.5 billion in revenue last year globally, while Athleta remains the company’s highest-margin business. The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, San Francisco, Manila and Mexico City.