Alo Yoga’s parent company is exploring a potential investment that could value the US maker of celebrity-donned workout clothes at about US $ 10 billion.
There are media reports that Alo Yoga founders Danny Harris and Marco DeGeorge have hired investment bank Moelis to advise on options that include selling a stake in the company.
Though so far the Alo Yoga and Moelis has not said anything on these reports.
The deal deliberations come as the privately held company makes strides in winning young consumers away from bigger brands such as Lululemon, Athletica and Nike, often thanks to savvy marketing using internet influencers.
It has been said that the potential investors include private equity firms and sovereign wealth funds, have discussed structuring a deal so that they receive preferential returns or debt-like protections.
Alo, was founded in 2007 and has more than 50 stores in the US and several international locations. Alo an acronym for air, land and ocean, is often worn by celebrities.
