Japanese clothing and lifestyle company Uniqlo has introduced its ‘Airism’ range of T-shirts on its direct-to-consumer e-commerce site and in its physical stores throughout India, in addition to growing its basics assortment. The collection is made to ward off the effects of heat and UV radiation.
“Enjoy the sunshine while safeguarding your skin from harmful UV rays with Uniqlo’s range of UV protection apparel,” announced the brand on its India Facebook page.
Men’s and women’s options for long and short-sleeved T-shirts in a variety of vibrant and neutral hues are offered in this assortment.
A selection of undergarments completes the ensemble, and the clothes’ 7% silk content deodorises to prevent perspiration in warm weather. The line of clothing, called “Life Wear” by Uniqlo, is intended to provide high-performance, adaptable clothing to improve daily living.
Additionally, the firm revealed on Facebook that Uniqlo has just released its joint collection with designer JW Anderson in the Indian market. The collection adapts JW Anderson’s tailoring for the general market with a modern, pared-down aesthetic. Recently, the company and Katrina Kaif collaborated to create a line of linen clothes that combines breathability and versatility.
