British fashion retailer Topshop and Topman announced the closure of their last outlet in Singapore set to happen on 17 September and said it will instead focus on moving online.
Brand manager Wing Tai Retail in the city-state confirmed to The Strait Times that the brand’s store in VivoCity will be closing down as its lease has also ended, while it will remain present on the e-commerce format as well as on Zalora.
Topshop opted for a ‘limited time sale’ last week where customers could buy one and get two free in an effort to reduce stock before the store closed down for good.
A large display sign conveyed that the brand is moving out this Thursday.
The move comes after Topshop and Topman have been in Singapore for around 2 decades, with the first store at Wisma Atria on Orchard Road in 2000.
The announcement of closure in Singapore follows the announcement of closure of its massive 14,000 square feet store in Hong Kong’s Central and move online after 7 hearty years in the city.
Experts are of the view that other brands are likely to follow as e-commerce is burgeoning but sales are low right now.
Wing Tai Retail, which manages brands like adidas, G20000, Dorothy Perkins and Uniqlo in Singapore, says that it will focus on its omnichannel strategies involving both physical and online sales channels to better meet changing consumer preferences.