Through a joint venture with a Canadian distributor, The Mercer House, Tom Tailor Group has forayed into the highpotential Canadian market. The Mercer House, with decades of expertise and experience in sales and marketing in both the retail and wholesale sectors hold 49% share in the JV. Tom Tailor has introduced its Tom Tailor, Tom Tailor Denim and Tom Tailor Contemporary brands in the Canadian market.
This growth will be flanked by the targeted establishment of retail stores. The Group has already opened a showroom in Montreal to present its product ranges. “The Canadian market is very attractive for companies in the fashion industry and is at the same time very similar to the European market,” Dieter Holzer, CEO of Tom Tailor Holding AG said. “Metropolises like Toronto and Montreal offer excellent opportunities for entering the market and expanding,” he added.
The Mercer House is a leading, full service multi-brand licensing and distribution company of lifestyle brands. It is an exclusive distributor for Ragwear for USA and Canada, as well as the exclusive Canadian licensees or distributors for Billionaire Boys Club, Modern Amusement, Wutang Brand Ltd., Famous Stars and Straps and Reason.
