The National Basketball Association (NBA) and Nike have announced an eightyear global merchandising and marketing partnership that will make Nike the official oncourt apparel provider beginning with the 2017-18 NBA season. “This partnership with Nike represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. As an exclusive apparel provider, Nike will be instrumental in NBA’s collective efforts to grow the game globally while applying the latest in technology to design its uniforms and oncourt products.
Nike has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where it will become the first NBA apparel partner to have its logo appear on NBA uniforms. Nike will also have the global rights to design and manufacture authentic and Swingman jerseys as well as on-court warm-ups and shooting shirts. “We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can,” said Nike Inc. President & CEO, Mark Parker.
