As part of its strategic growth plan, Tendam has launched three new Women’secret stores and two Springfield outlets in Georgia, Armenia, and Tunisia, thereby solidifying its presence in Europe and North Africa.
Women’secret, the brand specialising in lingerie and homewear, has opened a new store in Tbilisi Mall on the outskirts of Tbilisi, marking its fourth physical store in Georgia.
Additionally, Women’secret has opened a boutique in the Megamall Armenia shopping center in Yerevan, the capital of Armenia, and another store on Habib Bourguiba Avenue in Nabeul, northeastern Tunisia. With these new locations, Women’secret now operates three self-managed stores in Armenia and six in Tunisia.
The Madrid-based fashion brand Springfield has also strengthened its position in these markets. It has inaugurated a new store in the Mall of Sfax shopping resort in Tunisia, bringing its total to six physical stores in the country. Springfield has also opened a store in the Megamall Armenia, its second outlet in the country.
These openings are part of Tendam’s broader international development strategy, which recently included launching stores in Guatemala and Iraq, along with new outlets for its sports brand in Europe, Africa, and the Middle East. By the end of 2023, Women’secret had 692 points of sale across 63 countries, while Springfield operated 720 stores in 56 countries.
Bharat Tex Special Report 2026 
