The US $ 103 billion Tata Group has finally rolled out its long-awaited all-in-one e-commerce app Tata Neu.
The app, which has gone LIVE to consumers, will have Tata’s all in-house brands including Westside.It allows users to buy everything from apparel to airline tickets.
The move is expected to give more firepower to the Indian conglomerate against entrenched rivals such as Amazon, Reliance and Walmart-owned Flipkart.
Described as a ‘super-app’ and being in the pipeline since at least mid-2020, Tata called it a unified platform that connects several brands across the Tata universe like never before.
Tata Neu is an exciting platform that gathers all our brands into one powerful app,” said Natarajan Chandrasekaran, Chairman of the main holding company Tata Sons in a statement on LinkedIn.
Despite launching the Tata CliQ online marketplace in 2016, the Group has been a minnow in the e-commerce market.
Also Read: India’s apparel retail growth story continues! Westside achieves milestone of 200th store
This Tata Neu e-commerce project was closely overseen by Chandrasekaran who has been championing the digitisation drive in the Group.
Pratik Pal, CEO at Tata Digital, which developed Tata Neu, has helped with digital transformation at some of the world’s largest retail chains including Walmart,Tesco Plc, TargetCorp., Best Buy Co. and M&S.
The all-in-one app also has a loyalty programme for retaining customers. Each brand on Tata Neu is connected by a common reward called NeuCoins, which can be earned across all brands online and at physical locations and can be used similarly as well.
Bain & Co. estimates that India’s e-retail segment is expected to be worth US $140 billion by March 2026, and is the only large consumer market still open to foreign companies, making it a prize fight for global and local retail firms.
Bharat Tex Special Report 2026 
