The Sweden-based childrenswear brand Newbie, owned by fashion retailer KappAhl and launched back in 2010, has announced its plans to launch two more stores in the UK next month, in a statement issued recently.
Notably, Newbie caters to today’s environment- and design-conscious millennial parents, who appreciate timeless clothing for their children at affordable prices, by offering beautiful designs with quality and longevity in their apparel products.
The new stores (third and fourth) will come up at Bluewater Shopping Centre and in the new Westfield London extension. Sustainability and affordable pricing will be the major focus areas of the upcoming stores that will be inaugurated on April 5 and 12, respectively.
The apparel retailer, which opened its first store in the country in October last year, received an overwhelming response and this propelled it to further expand its reach in the British market, stated Camilla Wernlund, Vice President New Business at KappAhl, who is leading the Newbie expansion project in UK.
“Newbie is a strong community-based brand for conscious consumers with children in their lives. We continue our search for further locations in areas that are attractive for this target group”, said Camilla Wernlund.
Markedly, the first Newbie store was opened in Stockholm in 2014. Currently, it has approximately 20 retail stores in Sweden, Norway, Finland, Poland and the UK.
