British denim brand Pepe Jeans, which has been at the forefront of international denim-led fashion for the past 44 years, has opened one more store in India.
The Indian city of Hyderabad has become the latest to host the 219th store of the brand in the country. The opening of the store has come soon after it inaugurated its store in Pune earlier this month.
Spread over 1,350 square feet of area, the retail store is located in Habsiguda area of the city. The store has been decorated with fun props like lamps, trunks, spools, etc. to make it visually appealing.
“The new store in Hyderabad is a perfect gateway to an all new internationally driven experience of fashion,” reportedly said Tejaswini S Nigam and Chetan Thakur from the India design & VM team of Pepe Jeans London.
The denim brand is also planning to strengthen its retail footprint by opening 20-30 exclusive stores in India by the end of this year.
The brand’s team based in India will look after the establishment process of stores, visual merchandising and overall store operations.
The fashion retailer, which has a presence in 61 countries across the globe, is also reportedly gearing up to open its first three stores in Indonesia by next month while the fourth store will go operational by August this year.
Markedly, Pepe Jeans was founded by Indian-origin siblings Arun, Nitin and Milan Shah in London in the 1970s who began selling jeans at a weekend stall. The company currently retails its Hackett brand, owned by Pepe Jeans Group, internationally. In India, it operates through a joint venture with Aditya Birla Group, a multinational conglomerate headquartered in Mumbai.
At least 1,000 multi-brand outlets and more than 200 franchise stores retail Pepe Jeans products in India.
Bharat Tex Special Report 2026 
