Superdry has appointed Nic Shaw as its new Chief Financial Officer, completing the leadership team tasked with steering the fashion retailer through its ongoing transformation. Shaw, who joined the company in 2023, most recently served as Commercial Finance Director.
She brings more than 25 years of finance experience across major British retailers including Asda, Sainsbury’s and Tesco. Shaw has already played a key role in Superdry’s recovery efforts, helping to implement its court-sanctioned Restructuring Plan, deliver the first year of its multi-phase turnaround, and support two recent intellectual property sales. In her new role, she will lead the finance function as the business enters what it has termed its “next chapter”.
Founder and CEO Julian Dunkerton described her appointment as the “final piece in the puzzle” for the strengthened executive team. He said she combined deep retail expertise with commercial clarity and a hands-on approach to delivery, adding that, following the company’s FY ’25 results and return to profitability, her leadership would bring stability to the finance function as Superdry seeks to maintain momentum and pursue its growth ambitions.
Superdry posted an adjusted profit before tax of US $ 44.5 million in FY ’25, a marked improvement from the US $ 63.5 million loss recorded the previous year. The company, which delisted from the London Stock Exchange in July 2024 after its Restructuring Plan was approved, is now focused on rebuilding brand equity through full-price trading, a revamped retail strategy and an ongoing rebrand under the Superdry & Co banner.
Shaw said she was proud to lead the finance team into the next phase of the turnaround, noting that the business had a significant opportunity to support the brand’s evolution, strengthen performance and build a platform for sustainable growth.
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