SuperBottoms, the pioneer of cloth diapering in India, has unveiled Easy Clean Top Sheets, India’s only Dry Feel diaper liner. The introduction of this innovative product follows extensive research conducted among India’s largest parenting community, The Parent Tribe.
The research aimed to identify concerns and hesitations surrounding the use of cloth diapers. The findings revealed that 54.3 per cent of current users still find maintaining a cloth diaper cumbersome, particularly while traveling. Additionally, 24.8 per cent expressed hesitation toward the task of poop cleaning.
As a frontrunner in the sustainable baby and mom care market, SuperBottoms continues to commit to conscious innovation with the launch of India’s first Biodegradable Disposable Diaper Liner. The Easy Clean Top Sheets are entirely biodegradable, unscented, non-toxic, and hypoallergenic. Designed to keep infants dry and bacteria-free for up to 12 hours, these super-thin plant-based liner sheets are primarily made from PLA, derived from fermented plant starch such as corn, cassava, sugarcane, or sugar beet pulp, ensuring complete biodegradability.
As per the press release Pallavi Utagi, the CEO and Founder of SuperBottoms said “We have seen that even though parents understand and acknowledge that cloth diapering is better for their child as well as the planet, the perceived cumbersomeness and hassle often becomes a roadblock in making the switch. This is the first time that we as a brand are foraying into the disposable segment but without compromising on our commitment towards sustainability and conscious parenting. We hope that our step of intertwining comfort and convenience can enable parents to consciously choose what is best for the baby, themselves, and our world”
The Easy Clean Top Sheets serve as a liner for cloth diapers, effectively holding all solid waste. When changing the diaper, the liner can be disposed of in a bin, allowing for seamless washing of the cloth diaper shell. This process not only provides convenience but also proves to be cost-effective, with a 100-liners pack priced at just Rs. 359, resulting in a mere Rs. Rs 3.5 cost per use. Now, there are no excuses to avoid rash-free conscious diapering.
SuperBottoms, the only CPSIA-certified brand, has developed the simplest-ever cloth diaper not only in India but worldwide. Their one-size-fits-all functionality enables the same diaper to be used for babies up to 3 years. In addition to the Easy Clean Top Sheets, SuperBottoms offers a range of unique diapering products, including Dry Feel Langot, Diaper Pants, Potty-Training Pants, India’s maximum absorbent Period Underwear- MaxAbsorb™, and many others.
