Juliana Prather has been named chief marketing officer of Stylitics, the global leader in AI-powered digital merchandising and styling technologies. Her appointment is effective immediately.
According to the company, Prather will be in charge of creating and carrying out the organization’s global marketing and brand initiatives, directly answering to Stylitics’ CEO and founder Rohan Deuskar.
“Juliana’s experience and leadership as a global marketing leader in the retail industry make her the perfect addition to our company,” said Deuskar.
Prather joins Stylitics with more than 25 years of expertise in branding and marketing, where she will oversee the company’s messaging and expansion plans, including new retail tech SaaS solutions arriving this autumn. Prather, who is trilingual, will guide Stylitics’ expansion in its next phase thanks to her in-depth retail industry expertise and broad market understanding, the business said.
She has worked with some of the most recognisable fashion companies in retail, including Givenchy, Nine West, Superga USA, and Liz Claiborne Inc.; most recently, she was chief marketing officer at global retail analytics firm Edited. By adding to Stylitics’ already diverse executive team, Prather also increases the company’s focus on DEI and women’s rights. She currently serves on the board of the Girl Scouts of Greater New York.
“I am a believer in the company’s mission and ability to transform the shopping experience by supporting retailers with technologies that drive revenue and support their product and brand strategies,” said Prather.