Skechers names footballer Mohammed Kudus as its new brand ambassador

Skechers has announced West Ham United and Ghana National Team winger Mohammed Kudus as their latest brand ambassador.

In his new role, Kudus will serve as a Skechers athlete, featuring in multi-platform marketing campaigns for Skechers Football. He will compete in and promote Skechers Football boots, including the Skechers Razor boots from the new Evolution Pack, at UEFA Euro 2024.

“Mohammed Kudus is a sensational player loved by fans around the world, and at age 23 is already known for his talent on the pitch, so he’s the ideal athlete for Skechers,” said Greg Smith, VP of product development and merchandising for Skechers Performance.

Kudus began his professional career at 18 with Danish club Nordsjælland before signing with Eredivisie club Ajax and then moving to Premier League club West Ham United in 2023. Internationally, Kudus has scored 11 goals in 32 appearances for Ghana since 2019. His accolades include multiple selections for the Eredivisie Team of the Month, the CAF Team of the Year, and being named Ghana Footballer of the Year in 2023.

Skechers Football debuted at the start of the 2023/24 season by signing Bayern Munich striker Harry Kane as the first professional to compete in their boots. Since then, the brand has expanded its roster to include Premier League athletes such as Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, and Nottingham Forest and Swedish National Team forward Anthony Elanga, among others.