Entrepreneur and Siggi Hilmarsson’s founder, Gabriela Hearst, has added Siggi to its board of directors.
Hilmarsson contributes his operational and logistical experience to the board, according to the corporation. When Siggi Hilmarsson founded Siggi’s yoghurt in 2005, her goal was to create a yoghurt that was lower in sugar and ingredient count than American yoghurts.
“Siggi is an invaluable addition to the Gabriela Hearst board, with an ability to understand business as well as logistics operations. His entrepreneurial experience, as well as his transparency is a perfect fit for our board,” said Gabriela Hearst, founder and creative director in a statement.
As the company’s creator and CEO, he expanded Siggi’s from a tiny yoghurt operation in New York City to a nationwide enterprise with five manufacturing facilities and distribution in 30,000 retail locations, including Whole Foods, Target, Kroger, and Starbucks. The biggest dairy firm in the world, Lactalis, purchased Siggi’s company in 2018.
“Gabriela is a force of nature. She and her team have built a truly unique brand with amazing values that is growing fast. I couldn’t be more excited to join the board,” added Hilmarsson.
The company added that Hilmarsson is currently the chairman of the board of Siggi’s and helps among other things guide the brands entry into new categories and international markets.
