
SHEIN, a Chinese conglomerate, has reportedly increased its profits to two billion dollars, with reports citing persons familiar with the business. SHEIN hasn’t yet reacted to the press coverage.
Not only did profits climb dramatically, but sales went up as well. It’s estimated that turnover reached 45 billion dollars in the previous year.
SHEIN began as an online player but has also used pop-ups to enter the retail space in recent years. Visitors were initially frustrated that these pop-ups did not permit in-person shopping, however this was subsequently fixed.
The massive Chinese company is also not without criticism. For example, the company has been found to plagiarise, utilise cotton from the Xinjiang region that is associated with forced labour, had hazardous chemicals discovered in their clothing, and are embroiled in ongoing legal disputes with Temu, a rival company.
SHEIN made a significant acquisition of the British fashion label Missguided in late 2023, and it teamed up with Authentic Brands Group for the Forever 21 brand.






