Salesforce, an American cloud-based software company, has released data of Cyber Week shopping figures in USA.
The recently released figures are for the industry to know how online mediums – desktop and smartphone – performed during the week.
The company had made predictions for the holiday season for the retail industry back in July 2020 to help retailers set their expectations from consumers in the busiest time of the year.
Since the top key trend predicted by Salesforce was a rise in the use of e-commerce platform, the recent results after ‘Cyber Week’ shopping indicate USA has seen online traffic growth both from desktop users and smartphone users and that’s where Salesforce prediction stayed true.
According to data, desktop usage has increased by 37.80 per cent on Y-o-Y basis, while smartphone usage increased by 44 per cent from the Cyber Week of 2019.
Markedly, add-to-cart rate using desktop witnessed 4.30 per cent growth and the same in case of smartphone was 4.10 per cent that signals more people have added products they wanted to purchase in their online cart.
As far as cart abandonment rate is concerned, 1.50 per cent decline was noted on Y-o-Y basis in smartphone and 1.90 per cent fall was observed in desktop version which says less people changed their mind to abort shopping once the product is added to the cart.
Overall conversion rate in online ‘Cyber Week’ shopping remained positive both on desktop and smartphones, as the conversion rate grew 1.70 per cent and 0.80 per cent, respectively, from a year earlier.
As top apparel retail markets, such as USA, have already entered into holiday season from Thanksgiving and Black Friday followed by Cyber Week, the shopping has started seeing a surge which is expected to continue till the end of 2020.