With technology making things easier, Retailwinds joins hands with Salesforce Commerce Cloud as its digital e-commerce platform.
Notably, Retailwinds owns renowned womenswear apparel retailers including the likes of Fashion to Figure, Happy x Nature and New York & Company.
The tie up is an endeavour to enhance the customer experience by providing seamless and personalised content across all their brands and channels with the help of cloud-based artificial intelligence (AI).
RTW is hopeful to launch the restructured websites online by fall 2020 with an intention to provide user-generated content, more relevant promotions and real-time communications to its customers.
On the other hand, the AI-enhanced data will help improve the value of promotional offers on all its retail platforms.
Greg Scott, CEO, Retailwinds said “Our strategy of relaunching on a new platform is to improve our overall customer experience and align our focus on becoming a digitally dominant retailer to drive conversion and sales.”
Salesforce Commerce Cloud will provide custom-made websites for all brands that are under RTW with a continual focus on increasing key metrics, including conversion, basket size and average dollars per sale.