Reliance Industries Limited has reported a steady performance for its Fashion and Lifestyle business in the third quarter, supported by festive demand and effective execution of seasonal assortments, although the impact was partly moderated by the festive season being spread across the second and third quarters.
The lingerie segment expanded its footprint during the period, with brands entering new categories such as premium thermal wear and specialised winter outerwear. The overall product portfolio was further diversified through the expansion of the ethnic co-ord collection, alongside the launch of Denim’s Greatest Fits and a new party wear range.
Ajio delivered consistent growth during the quarter, aided by promotional activity and festive-led purchasing. This resulted in a 21% year-on-year increase in average basket value. The platform’s catalogue expanded to more than 2.8 million product options, marking a 27% year-on-year increase, driven by the addition of over half a million new items over the past twelve months.
Ajio Rush – a q-commerce service – extended its reach to 420 pin codes across 10 cities, while next-day delivery services were scaled up to cover the top 26 cities. Ajio Luxe – the luxury wing of Ajio for premium brands – also continued to broaden its offering, with its brand portfolio expanding by 41% year on year and the number of options increasing by 21% over the same period.
SHEIN booking revenue continued to scale during the quarter, supported by strong user traction. App installs crossed 6.5 million, while the product portfolio doubled to more than 50,000 options.
The premium brands segment delivered a stable performance, underpinned by festive demand and the introduction of new seasonal collections. During the quarter, the business also entered into an exclusive partnership with Fabletics, the US-based women’s athleisure brand, strengthening its presence in the activewear category.
Isha M. Ambani, Executive Director at Reliance Retail Ventures Limited, said the company delivered a steady quarterly performance while serving millions of customers across a wide range of shopping needs. She said the focus on trend-led assortments and seamless omnichannel experiences continued to drive strong customer engagement and loyalty. She added that as consumer behaviour evolves, the company remains committed to its vision of redefining Indian retail through innovation and operational excellence.
Bharat Tex Special Report 2026 
