Premium London-based womenswear retailer Reiss launches its exclusive Atelier collection. The company boasts of an in-house Atelier based in its head office on Picton Place, London. With this, the high street brand moves into the world of craftsmanship with timeless staples crafted from luxurious fabrics.
The New collection inspired by the archive, features frame-skimming silhouettes for a sensual yet elegant look. Neutral hues are blended with quiet animal prints and the fabrics are sourced from trusted European mills. Fabrics in the collection include duchess satin, offering fluidity yet the weight of a luxury fabric, Tricetate yarm providing crease resistance and Reiss’ signature fine Italian wools.
According to Una Joyce women’s wear director at Reiss, “Our customer comes to us for an elevated wardrobe, and Reiss Atelier delivers on that, with effortlessly chic occasion pieces that are timeless. ‘Atelier’ provokes the idea of bespoke craftsmanship, design consideration, and ultimate luxury.”
The first drop of the Reiss Atelier collection will include 37 styles and is available now online and in select stores.
