The Indian wing of global athletic footwear and apparel company Reebok is hopeful to receive a positive response from the Central Government on its request for 100 per cent FDI to open company-owned stores in next two months.
The sportswear retailer has plans to invest in women’s fitness segment like CrossFit and training, combat and fight and running, reportedly said Silvia Tallon, Senior Marketing Director, Reebok at an event in Bengaluru.
According to Tallon, women’s fitness segment is yet to be given prominence by other brands. Reebok mulls to start six stores in the coming year to capitalise on the opportunities available.
However, the brand is yet to take the final call on the place, price and time.
Reebok is also investing in e-commerce. The retailer has recently launched its all-new website. “This does not mean that we are going to do away with giving brick and mortar experience to consumers. We need the stores to provide the excitement and experience the consumers want to have in our stores,” Tallon told PTI.
