
Raymond, a prominent Indian manufacturer and retailer specialising in premium fabrics and clothing, has introduced Regio Italia, an exclusive luxury collection of suiting fabrics, straight from the renowned Italian mills to the Indian market.
The unveiling of Regio Italia took place at the Italian Embassy in New Delhi, marked by a fashion show presented by the celebrated designers Suket Dhir and Rajesh Pratap Singh who curated a range of ensembles using all wool fabric.
Speaking at the launch event, Sunil Kataria, CEO of Lifestyle Business at Raymond Limited, commented, “We are witnessing a growing trend wherein the discerning modern Indian consumer is seeking the latest in global luxurious fashion. The recovery of international travel and the bounce back post-COVID has led to a boom in the demand for luxury offerings in India. The onset of festivities and marriage season is a perfect time for the launch of this Luxury Collection that will be a great addition to our product portfolio.”
Regio Italia does have four main categories, including classic fashion, high-end jacketing, ceremonial attire, and luxury fabrics, utilising noble fibres. The premium line features high-quality fabrics such as All wool and wool blends with noble fibres like Wool Silk, Wool Cashmere, Wool Camel Hair and Wool Mohair, offering a diverse array of options to cater to the discerning consumer’s specific needs.
Given its exclusivity, this range will only be accessible at select cities across India at The Raymond Shop and leading Multi-Brand Outlets. New additions will be introduced to this collection annually to remain in sync with the latest global fashion trends.






