RattanIndia Enterprises Limited has announced the launch of its newest direct-to-consumer athleisure wear brand, PUMP’D, by its 100 per cent totally owned subsidiary Neobrands Limited.
PUMP’D is a high-performance athleisure brand created for active people who want to look good and feel good. It offers a selection of stylish and practical sportswear for men and women, including tank tops, T-shirts, leggings, capris, tracks, and joggers that are ideal for working out, running errands, or simply relaxing at home.
PUMP’D is available for customers across the country through its brand store on e-commerce platform, Amazon.
PUMP’D’s product range is based on the idea of movement, and the clothing is produced to the highest quality standards. Fabrics that are supple, light, quick-drying, and have extra features like anti-odour and UV protection are employed. The lines’ modest touches, such contrast tapes and stitches, offer an exciting touch to the line’s form-flattering styles.
The collection features a striking and brilliant colour palette that was inspired by the newest fashion trends, and it is a cutting-edge combination of traditional and modern styles.
The collection is made to stand out and keep wearers at the forefront of fashion, from the women’s line’s charming pastels to the men’s line’s daring oranges. The basic yet functional designs include tracks with drawstring waistbands and leggings with pockets for extra support.
Bharat Tex Special Report 2026 
