
Ralph Lauren, the American fashion brand, has seen a notable increase of 4 per cent in its Asia sales in Q1.
What is more notable is that China has been key to brand’s growth in the region. The sales in Asia touched US $ 259 million in first quarter, thanks mainly to strong growth in retail.
The same-store sales in Asia too increased by 5 per cent highlighting fast-growing trade through e-commerce platforms. With increasing sales from China, the brand now plans to open 40 outlets in China this financial year.
The net revenue of the brand worldwide touched US $ 1.4 billion with gross profit being US $ 921 million and gross margin being 64.4 per cent, producing net income of US $ 117 million.
That’s a jump of US $ 8 million from what it was during the same period the previous year!
Talking to media, Patrice Louvet, Chief Executive Officer, Ralph Lauren said that the brand was seeing success in its efforts to win young consumers, which is always difficult for any old-school, if iconic, brand.






