Puma to go on expansion spree; focus on e-retail

Sportswear firm Puma is planning to expand its reach in the market by opening new stores, while also adding to existing developed metro markets. The brand is also focussing to make its e-commerce platform Puma.com rich in terms of contents and offerings in the coming six months. “We would expand into tier II and III places as well as focus also on the existing developed metro cities,” Puma India Managing Director Abhishek Ganguly told PTI.

Presently, the brand is operating 340 stores in 115 cities. It added 10 cities to its network in the last six months, Ganguly informed.