Abhishek Ganguly and co-founders Atul Bajaj and Amit Prabhu have revealed Agilitas Sports as their new firm.
Additionally, the trio was able to raise over Rs. 430 crore (around US $ 52 million) under the direction of Convergent Finance LLP. Agilitas Sports has received investments of Rs. 400 crore from the investment management and advisory partnership headed by Harsha Raghavan and Rs. 30 crore from private investors. One of India’s largest initial start-up fundraising rounds is taking place right now.
According to a news release from the company, Agilitas Sports intends to be an innovation-driven platform for sportswear and athleisure solutions that invests in the foundation of the Indian sports ecosystem. In the areas of operations, capital allocation, and long-term business strategy, Convergent will collaborate with Agilitas.
Ganguly, the departing managing director of PUMA India and SouthEast Asia, Atul Bajaj, the departing executive director of sales and operations of PUMA India, and Amit Prabhu, the departing chief financial officer of PUMA India, make up the founding team of Agilitas Sports. Puma India saw a five-fold increase in sales under Ganguly’s ten-year term as MD, from Rs 600 crore in 2014 to about Rs 3,000 crore in 2022.
“Agilitas Sports aims to disrupt and redefine the sportswear industry by seamlessly integrating innovation and technology across the product value chain from the factory floor to the retail shelf,” said Ganguly.