Pull&Bear enhances collaboration with ‘The Vision’ for 2023, building on Primavera Sound Deal.
Introducing ‘The Vision,’ Pull&Bear has crafted a fresh experiential concept that seamlessly blends music, fashion, and creativity and as the festival season commences, it remains captivating to witness the various ways in which brands seize the opportunities presented by this season globally.
Pull&Bear has not only renewed but also expanded its partnership with Primavera Sound. In addition, they have collaborated to produce an exclusive limited edition capsule collection, which will be available for purchase only at the brand’s pop-up store situated within the festival.
This collection draws inspiration from those magical moments of sunset and music, with the distinct sun orb of The Vision serving as the prominent motif, elegantly showcased in the garment graphics.
The collaboration between the event and the retailer has reached its third year, establishing a strong connection that aligns perfectly with the brand’s position as the most youth-oriented label within the Inditex portfolio.
Primavera Sound is an annual music festival held in Parc del Fòrum in Barcelona, Spain that takes place between the end of May and beginning of June.
