Aimed at serious yoga practitioners Bangalore-based IKA Yoga Wear launched Proyog, claiming the world’s first yoga wear line for women that stays true to yoga – where synthetics never touch the skin and garments never compress the body. Proyog is designed to enhance the practice of yoga practitioners.
Made from naturally breathable materials, Proyog’s trademarked HyperBreath fabrics are non-restrictive and styled so that one is barely aware of their presence. Malika Baruah, Proyog Co-Founder and Product Head said, “Yoga wear across the globe has largely been sportswear in disguise. Today, more than 90% of the market consists of polyester and nylon products that are essentially plastic or PET fabrics which are not at all conducive to yoga. Proyog, on the other hand, has stayed true to yoga wherein every product is designed to enhance the practice. Once a yoga practitioner wears Proyog, she is unlikely to go back to anything else.”
It claims to be the only company in the world to use core-spun technology in yoga wear, where the Lycra yarn is wrapped with organic cotton before knitting, ensuring that it never comes even close to the skin. It also does not compress any part of the body or harbor odor causing bacteria like synthetic garments do, while offering greater stretch and recovery than the commonly used cotton-elastane.
