N Brown, the Manchester-based fashion e-tailer, has witnessed increase in profits in the 26-week period that ended 28 August 2021.
The adjusted profit before tax for the e-tailer rose by 7.1 per cent to post £24.2 million though the overall group revenue fell marginally by 0.1 per cent to touch £346.8 million.
Notably, the adjusted EBITDA increased year-on-year (Y-o-Y) by 10.4 per cent to clock £53 million.
The customer response to N Brown’s 5 strategic brands (Simply Be, Jacamo, JD Williams, Ambrose Wilson and Home Essentials) seems to have been instrumental in the e-tailer registering good numbers.
The product revenue, which includes N Brown’s aforementioned brands, rose by 3.3 per cent Y-o-Y to £222.1 million.
It’s noteworthy that orders per customers too jumped by 12.3 per cent Y-o-Y at N Brown. Besides, the Group’s own brand sales surged by 15 per cent Y-o-Y.
Importantly, the 26-week period saw the British fashion e-tailer add many third-party brands that include the likes of Phase Eight and Nobody’s Child.
Going forward, N Brown expects the product revenue for the FY22 to grow between 1 per cent and 4 per cent, and the overall group revenue to be broadly flat. It said that the focus will be now on profitable growth than promotion-led sales.
Founded in 1859, N Brown offers a wide range of products, majorly comprising apparels and footwear. It generated £594.9 million in 2020.