Amidst the ongoing COVID-19 pandemic, Pepe Jeans aims to bolster its digital business, for which it is looking forward to provide a seamless omnichannel customer experience and boost its retail presence in India.
The global denim and casualwear brand has collaborated with Asia’s leading e-commerce platform Ace Turtle to achieve the aforementioned goal.
With this partnership, Pepe Jeans intends to use Ace Turtle’s technology in order to grow its customer base in the country as well as add new shoppers to its customer list.
Manish Kapoor, CEO, Pepe Jeans shared how the company realised the relevance of online shopping amidst the safety scare spread by the deadly virus, and thus went on to build an omnichannel strategy.
“In order to consistently deliver the modern omnichannel experiences that customers expect, we needed to create a strong foundation of technology building blocks. In this endeavour, we are happy to partner with Ace Turtle, as their highly scalable solution will play a critical role in powering our digital business,” Manish expressed his joy over the collaboration.
An equally elated Nitin Chhabra, CEO, Ace Turtle, said that they are happy to partner with Pepe Jeans in their latest journey.
“We are confident that our Unified Commerce Platform will power the brand’s growth across digital channels,” he commented.
Pepe Jeans already enjoys a robust retail presence in India boasting of over 200 exclusive brand outlets, over 1,400 multi-brand outlets and over 500 large format retail stores. It also revels in its strong presence across multiple online marketplaces including Amazon, Myntra, Flipkart and Ajio amongst many others.
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