Peepul Tree raises US $ 6 million

The live commerce platform Peepul Tree has raised US $ 6 million (Rs. 49 crore) in an investment round led by Elevar Equity.

Peepul Tree will utilise the fund to onboard content creators, digitise the artisan supply chain and build technology to bring together artisans, content creators and customers on a single platform.

The start-up aims to support one lakh artisans and more than 500 crafts and onboard 1,000 content creators on its platform by the end of the current calendar year.

Anish Williams, Founder, Peepul Tree said, “We are thankful to Elevar Equity for believing in our vision and joining our journey to become the largest storytelling and shopping marketplace for authentic, hand-made, well-designed products from the very best artisans in India, offering both experience and connection.”

Anish Williams, Mini Menon and Priya Jayaraman founded Peepul Tree last year. It works with artisanal communities and content creators by aggregating supply through a cluster-based approach, creating demand and managing the entire supply chain and logistics of global consumers.

Jyotsna Krishnan, Managing Partner, Elevar Equity said, “This investment in Peepul Tree, in line with our other recent investments, showcases Elevar’s strong belief in the potential of rural India and is an opportunity to impact the livelihoods of millions of rural households.”