ÉLAN, the Pakistani fashion label, is working towards its expansion in India. It recently hosted an exhibition to display their pret, lawn, and couture pieces in collaboration with Dubai’s acclaimed multi-designer store VESIMI at Foo, Lower Parel.
Established in 2006, the brand saw immediate success owing to its intricately detailed and luxurious evening and bridal wear. It consequently began producing a much-in-demand luxury prêt-a-porter keeping in line with the name of the brand, ÉLAN, a French word that stands for style, confidence, and elegance.
The pop-up saw over 200 pieces and around 80-90 unstitched lawns from 3 collections for the launch. The assortment carried a mix of Élan’s casual, festive and luxury pret collections that comprised of styles that vary from day-to-day wear to casual outings, and for weddings as well.
ÉLAN x Vesimi was an exclusive affair targeted to please Mumbai’s discerning fashionistas with known personalities including Kubra Sait, Nishka Lulla, Shaheen Abbas, and many more influencers.
VESIMI is a luxury fashion store based in Dubai and that offers the best of Indian, Pakistani, and Dubai Fashion. It is known to offer unprecedented access to the hottest looks and latest collections in accessories, clothes, home & lifestyle products via worldwide express delivery.
Designer Khadijah Shah, Founder, ÉLAN talks about entering into the Indian market saying, “I am excited to bring my beloved brand, Élan into India through Vesimi. India remains one of the most prominent relevant avenues for us as we look at International expansion. The fact that our ethos is very similar, and the population five times that of Pakistan, our attraction is obvious.”
Founder and curator of VESIMI, Atinirmal Pagarani commented, “It is such an honour to be able to give a brand like Élan, that is much loved, a platform to reach out to the Indian audience. The turnout and sales today were greater than even set expectations and we hope to bring a lot more exhibitions to multiple cities in India.”
Priced between INR 1500 to INR 90000, the showcased collection is available for purchase through VESIMI via their Instagram account, Dubai store and Mumbai office.
For more information you may visit www.vesimi.com
Élan is available for purchase through their website and/or presence at multi brand retail outlets worldwide.