This feature discusses the challenges brands and MBOs faced during the pandemic, the problem of excess stock, key growth drivers and what they’ve had to tweak in order to address the consumer’s evolving needs.

Personalisation and customisation are at the core of The Pant Project’s offering. Brainchild of Founders Dhruv and Udit Toshniwal, The Pant Project is highly modern and caters to the men of all age groups with equal prowess, courtesy the

The European Union is a unique landscape of many countries with diverse cultures and fashion sensibilities and tapping this market requires a very focused and planned approach, as it is a huge market with great potential. Interestingly, in

Onshore apparel manufacturing is the need of the hour for America post the changes and challenges brought about by the pandemic and its repeated havoc across the globe.

The European Union, besides its retailers and brands, is also known for its impressive wholesaler structure. Acting as an interface between producers, importers, manufacturers and retailers, there are currently 1.8 million wholesale enterpr

Influencer marketing is a US $ 1.7 billion strong industry with no signs of slowing down, as per retail tech insight blog Edited. When receiving such unparalleled attention and unwavering faith from customers, there is only one thing influe

There is a renaissance happening in print – and it’s not being driven by advertising. In their 2018 report ‘Re-evaluating Media’, Radiocentre and Ebiquity found that advertisers and agencies rank newspapers and magazines eighth and

Jaspreet Chandok, Head of Lifestyle Businesses at RISE Worldwide and Sunil Sethi, Chairman of FDCI together discuss the future of the Indian fashion industry, the current buying pattern and the advantages as well as challenges of shifti

According to a recent report, retail sales was down by 49 per cent in April as compared to the April sales level in 2019. On the other side of the world, retailers have reported ‘back to store’ trends given the vaccination boosting conf