COVID-19 brought certain human needs to the forefront, which further established this new kind of consumer. This new kind of consumerism has had a large impact across all industries. In this feature, we have shed light on the same.

Indian sellers have been on Etsy since 2013; then came udaan, a B2B platform for brands and retailers. Are these platforms pivoting a change for fashion business in India?

The Istanbul Apparel Exporters’ Association (IHKIB) feels that Turkey’s apparel sector and its vertical integration will allow it to gain much prominence in the post-pandemic world.

Rapid upgradation in social media marketing and introduction of saturated micro-communities have opened the dimensions for fashion retailers. This feature aims to investigate the scope of niche social media marketing, trends and industry ta

It is essential to assess whether ‘seasons’ as a concept is relevant anymore in the fashion industry by understanding the genesis and evolution of seasons as a concept in fashion, how it is one of the reasons for the retail apocalypse,

Amongst the most appreciated applications of marketing research in the current scenario is the science of neuromarketing. Leading international e-com giants like Amazon, Forever 21, eBay and other e-com retailers are espousing advanced prac

Online to offline and offline to online to omnichannel, retail was always set to diversify and alter as per rising customer demands. However, the trend was developing at a certain pace and COVID accelerated the growth undoubtedly, opening u

Labelling, which distinctly spells out the country where the apparel or for that matter any product is produced, has long been a hallmark of quality. With time, quality parameters too have changed and today, a ‘Made in Italy’ or a ‘Ma

While economic reasons like fast rising labour costs and constraints of reaching the final destination are being cited as major factors driving apparel production back to Italy, the country states the marketing gains of ‘Made in Italy’