Youth-focused athleisure brand, Nobero has strengthened its offline retail footprint with the opening of three new stores over the past three weeks, taking its total store count to 10 across India. The latest outlets are located at Odeon Mall in Hyderabad, Ansa City Centre in Ghaziabad, and Pacific Mall in Jasola, New Delhi.
According to the brand, the first phase of seven stores has already turned profitable, with several locations setting strong performance benchmarks.
The brand claims three of these stores are reportedly generating sales exceeding 80 sales per square foot per day (SSPD), significantly ahead of the industry average of approximately 30–35 SSPD.
Karthik Venkat Co-Founder & CEO of Nobero said, ”the company also noted encouraging consumer response across categories, with customers making purchases ranging between Rs 15,000 (US $159) and Rs 25,000 (US $264), reflecting growing acceptance of the brand’s travel-inspired apparel and utility-focused product offerings.”
Founded in 2020, Nobero claims to be one of India’s fastest-growing fashleisure brands, combining elements of fashion, athleisure, and travel-inspired apparel.
Nobero operates under TMRW House of Brands, the Aditya Birla Group-backed venture focused on scaling digital-first fashion and lifestyle brands.
The company has been actively pursuing an omnichannel strategy and previously announced plans to significantly expand its physical retail network across key metro markets in India.
