Danish sneaker brand Naked Copenhagen is finally launching a flagship store in Paris. As part of the Courir Group, the multi-brand concept targeting women has found its place at 38 Rue Sainte-Croix-de-la-Bretonnerie, nestled in Paris’ trendy Marais district in the 4th arrondissement. This marks its first store outside Denmark, where it already boasts two locations.
“For five years, we actively sought to establish a presence in Paris, a city I called home for two years,” recounted Stine Lindholm Pedersen, co-founder of the company established in 2004 alongside Tommas Olsen. “The Covid-19 period brought things to a standstill, but we continued to believe in this dream we endeavored to turn into reality. Now, Naked Copenhagen has found its place on a bustling street in our favorite neighbourhood.”
The new establishment spans 300 square meters, boasting a Nordic aesthetic characterised by clean lines, organically shaped furniture, and solid hues including sky blue, fresh buttery yellow. An oversized screen within the boutique also displays lifestyle images of women wearing sneakers.
In the footwear sector, the brand offers sports names like New Balance, Asics, Nike, Adidas, Timberland, and Saucony. A selection of ready-to-wear is also available, featuring exclusive labels such as Stüssy, Martine Rose, Kernemilk, Oval Square, and Aries. Additionally, accessories like eyewear, bags, candles, and more complement the assortment.
Despite catering predominantly to women, the multi-brand store does not exclude men from its clientele. In fact, the displayed shoe sizes go up to 43, and there are even a few pairs of sneakers for kids.
The brand also aims to expand across major European cities as per its CEO. She further said, “Looking ahead, the brand also has its sights on more distant regions, “like the United States, where I grew up, for example, specifically New York or Los Angeles, and Asia, including Tokyo or Shanghai.”
Bharat Tex Special Report 2026 
