At a recent panel discussion, the director of online and omnichannel at Marks & Spencer, Stephen Langford, disclosed the retailer’s growth strategy pertaining to third-party brands.
It may be mentioned here in a significant move Marks & Spencer entered into a partnership with CommerceHub, a service provider known for its association with renowned sportswear brands such as Under Armour and Adidas on 27th March, 2023.
The objective behind this collaboration was to enhance M&S’s product assortment by creating a unified marketplace that incorporates all of its 60 third-party fashion brands.
By leveraging CommerceHub’s capabilities, Marks & Spencer can effectively sell third-party brands without the need to manage inventory and fulfilment processes.
Looking ahead, the retailer has ambitious plans to expand its selection even further, aiming to incorporate 100 third-party brands in the near future.
In doing so, Marks & Spencer seeks to not only increase its product offering but also elevate customer engagement and the overall shopping experience.
According to Langford, M&S aims to enhance its footwear market share by expanding third-party offerings, focusing on providing consumers with resonating brands in areas where the retailer lacks strength or recognition.
Langford stated that the footwear category will continue to expand at M&S as the retailer plans to introduce more third-party brands in that space.
Furthermore, they will actively seek out labels that complement their own-brand offerings
