Macy’s Inc., mid-range chain of department stores is starting omni channel strategies and technologies encompassing stores, online and mobile. This initiative also include piloting same-day delivery, smart fitting rooms, testing new POS technology, customer service enhancements and expanding its use of RFID to fashion categories. Terry J. Lundgren, Chairman and CEO, Macy’s told, “Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company to satisfy demand. We are a multi-faceted retailer with stores, technology, Internet capability and mobile access that come together for our customers. They are at the center of all our decisions, and our ongoing research and development will continue to help us understand how to personally engage with them.”
