Boux Avenue, the UK-based chain of lingerie stores, has unveiled its first dress collection.
The ‘Party in the Park’ collection comprises 18 styles that include the likes of tiered smocks, mini cami-dresses and T-shirts.
Notably, the dresses are already being talked about for their exquisite prints and colours – ranging from animal prints to florals.
Available in sizes from 6 to 18, the prices for the new collection range from £30 to £40.
Excited over the launch, Hind Palmer, Chief Marketing Officer, Boux Avenue, said that like lingerie, its dress collection too is designed in London bringing style as well as quality to Boux Avenue lovers – and all this in time for Summer.
The campaign includes former Love Island contestant Molly Smith, besides influencers like Lottie Tomlinson, and sisters Ellie and Daisey O’Donnell.
The collection is available in at www.bouxavenue.com
Founded in 2011, London-based Boux Avenue stores have unusual selling layout in the UK, displaying the majority of its products in drawers instead of being showcased on hanging rails and stands – quite similar to what American lingerie brand Victoria’s Secret does.