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Denim and lifestyle brand Levi’s® has launched its newest location at Bengaluru’s Nexus Mall, making it the biggest mall store in the nation to date. Situated in the culturally dynamic Koramangala district, the store aims to improve Bengaluru denim aficionados’ brand experience. The company intends to give customers a meaningful brand experience while giving excellent style and chances for real self-expression with a vast product selection and extensive personalisation services, while it continues to focus on expansion and going direct-to-consumer in India.
The new Levi’s® store spans an impressive 6,000 square feet of retail space. Inside the brand’s larger Icon store model, this signifies a further development and enhancement of the in-store experience. For men and women alike, there is an equally wide choice to complement this. The store features an unparalleled selection of products, ranging from the newest denim lifestyle options for men and women to iconic pieces like the 501® and Trucker Jacket in an array of colourways.
A wide variety of women’s fits, including flare, straight, and loose styles with attractive tops, colour-blocked denim shirts, corsets, and cropped styles to finish the appearance, are among the trend-focused offers. For men, options for button-down shirts, polos, and distinctive graphic & logo tees complement advanced stretch denim, an increased selection of loose jeans, and a wide range of cargos and chinos.
In addition, the store has the recognisable Levi’s® Tailor Shop, which provides a wide range of customisation options for clients seeking distinctive items that reflect their individual expression and sense of style. Customers are welcome to explore a world of customisation options, ranging from the ability to enrich and enhance their favourite pair of Levi’s® with embroidery, patchworks, pins, and more, to repair and alterations services.
The brand’s position in Bengaluru is strengthened by this store at Nexus Koramangala, the largest store in Asia on Brigade Road, and the store on 100ft Road Indiranagar. In keeping with Levi’s® direct-to-consumer approach, this store expands the brand’s nationwide network of big format locations.
Hiren Gor, General Manager, South Asia – Levi Strauss & Co, commented, “India is an important market for Levi Strauss & Co, and as the Levi’s® store at Nexus Mall opens as our largest mall store to date, it marks a significant moment in our expansion strategy in India as we continue to be in locations across the country where our consumers shop.”