Hanna Andersson has got its new CEO!
The premium American childrenswear brand has appointed Sally Pofcher as the new Chief Executive Officer (CEO).
The reputed kidswear brand couldn’t have asked for anyone better for this coveted post! With more than 20 years expertise in digital consumer knowledge and brand building, Sally is an industry veteran.
Her rich retail experience over the last 2 decades makes her one of the most prized assets for the brand.
Besides serving as an operating partner at L Catterton, which had bought Hanna Andersson in 2016, Sally also has the experience of working as Senior Vice President (Strategy and Business Development) at Gap.
A delighted Sally said in a statement released to media that she was excited to share the fashion brand with a new generation of diverse parents and families.
She added “I am excited to fully express our brand spirit through storytelling and product innovations that continue to deliver inspiring prints and silhouettes while drawing on more sustainable sources.”
Founded in 1983, Hanna Andersson majorly makes clothes for babies, toddlers, kids and women.