Kenneth Cole’s company, Kenneth Cole Productions, has entered a strategic partnership with The Kasper Group, a wholly owned subsidiary of Premier Brands Group Holdings, to manufacture and distribute a new line of modern, wear-to-work women’s apparel.
Kasper will produce and sell women’s tailored sportswear under the Kenneth Cole New York brand beginning with the spring 2024 season. The collection will include jackets, shirts, trousers, skirts, dresses and other items inspired by technology and created for the young professional lady.
The collections will be offered for sale at upscale, significant department stores, and a few specialised retailers around the United States.
“With 40 years in this business, we have learned the importance of listening to our customers,” said Jed Berger, president of Kenneth Cole.
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