To assist brands in establishing a connection with customers on its website, John Lewis has revealed a number of new retail media strategies. As a result of the change, brands will have the autonomy to develop and oversee their own campaigns, which will include sponsored product listings and banner ads.
Users will get access to a dashboard from the department store that displays the effectiveness of their campaigns, customer engagement, and sales figures.
With the help of the new metrics, marketers will be able to track the effectiveness of their campaigns down to the specific product level and search phrases, and respond swiftly to seasonal trends and sales peaks.
John Lewis retail media business and proposition strategy Jemma Haley said, “While retailers have long been advertising on their own websites, we want to improve the experience, and make it even easier for customers to connect with the brands and products that meet their needs.”
