Shawn Gensch, who was appointed by JCPenney as Executive Vice President and Chief Customer Officer only last May, has left the department store chain after only 9 months of appointment.
Gensch was reporting directly to CEO of the Plano, a Texas-based firm. As its Chief Customer Officer, he led all aspects of JCPenney’s marketing strategies and activities.
Prior to this, he held the same role at Sprouts Farmers Market and also worked for Target Corp. for a decade.
“Shawn Gensch resigned from his position as Executive Vice President and Chief Customer Officer at JCPenney. The company thanks Shawn for his contribution in developing the plan for renewal and building a strong team of marketing leaders,” a company spokesperson said.
The company’s CEO Jill Soltau had said that he filled ‘a vital component’ of her new team, when Gensch was hired in May.
His role at JCPenney was to drive aggressive strategies to grow traffic and improve customer retention while working to revitalise the firm and give shape to JCPenney’s message and digital experience.
Just previous month, the company confirmed that it hired two more executives to fill Gensch’s team, which had 4 Vice Presidents.
In a statement released, JCPenney also thanked Gensch for his contribution in developing the plan for renewal and building a strong team of marketing leaders.