K Raheja Realty is set to introduce an omnichannel sales model for its Infiniti Malls, allowing customers to pick up their online orders directly from the mall. This initiative is designed to leverage the growing influence of e-commerce to boost foot traffic and drive sales within the malls.
“Our approach is more omni-channel, where customers can browse, click, and block,” said Gaurav Balani, Deputy General Manager of Marketing at Infiniti Mall, Mumbai, as reported by India Retailing. “We want to encourage more customers to visit the mall rather than just deliver items to their doorsteps.”
A few years ago, Infiniti Mall experimented with an omni-channel strategy but paused the initiative, partly due to the Covid-19 pandemic. “We have started reworking on it and will soon be ready to announce it,” Balani added.
K Raheja Realty operates two malls in Mumbai, offering a diverse selection of Indian and international fashion, beauty, and lifestyle brands, including Tira, Zara, Nykaa, Bebe, Adidas, Only, Crocs, Aldo, Nautica, and Wrogn, as listed on its Facebook page.
Infiniti Mall in Andheri opened its doors in 2005, followed by Infiniti Mall in Malad in 2011. The mall operator has also embraced digital communication with its customers by launching a loyalty program on WhatsApp, where shoppers can upload their mall receipts to earn rewards.
