Indya, a prominent women’s ethnic wear brand, has collaborated with renowned style blogger and influencer MissMalini, through Good Creator Co., to unveil the new ‘B-Desi Collection.’ The collection comprises of 55 ensembles drawing inspiration from iconic Bollywood aesthetics, and reimagining them into contemporary occasion wear.
The MissMalini x Indya B-Desi Collection breathes new life into Bollywood cinematic looks, by transforming them into chic modern outfits. This collection serves as a heartfelt homage to the everlasting allure and splendor of Bollywood, encapsulating its enduring influence on fashion trends.
Indya’s CEO and co-founder Shivani Poddar remarked, “With MissMalini’s unparalleled expertise in the trends of Bollywood, this partnership seamlessly captures the essence of Indian glamorama.”
She further added, “Additionally, teaming up with the Good Community and Good Creator Co adds another layer of distinction to this edit.”
Co-founder of Good Creator Malini Agarwal said, “Through this collaboration, we are weaving the magic of iconic Bollywood characters into the fabric of fashion, allowing style enthusiasts to step into the shoes of their beloved movie characters and leveraging the influencer network of Good Creator Co through a fun and strategic campaign.”
The collaboration strategically utilises their innovative content-creator-community-commerce model, with the aim to engage discerning shoppers and boost sales effectively.
