Zoo York, the world renowned skateboarding-inspired lifestyle brand, comes to Korea!
Iconix Brand Group, the US-based firm that owns Zoo York, has signed a four-year agreement with Fila Korea subsidiary Sparks Glencoe Korea Co., wherein the latter will have exclusive rights to design, make and sell brand’s apparels, footwear and accessories for Korean market.
It is important to note here that Iconix acquired Zoo York back in 2011 and the latter is one of the 30 brands presently owned by the Group.
Iconix believes there is no better time than now to introduce Zoo York globally. Further on the same, Bob Galvin, CEO and President, Iconix, said that considering skateboarding will be making its debut in 2020 Olympics, this is the best time for the brand to go global.
He also added that this agreement was an extension of a successful partnership between both the groups, which started early this year with the launch of ‘Starter’ brand.
Kevin Yoon, CEO and President, FILA Korea Ltd., also expressed happiness to bring renowned skateboarding brand like Zoo York to Korea. “Zoo York is a wonderful addition to our portfolio of brands,” added Kevin.
