
At a time when most companies have realised the need to look intently into the sustainability front of their business, British department store group House of Fraser has created the position of Head of Sustainability and appointed Dr Dorothy Maxwell for this role.
The company aims to boost House of Fraser’s corporate sustainability commitments and values as well as imbibe them in the company’s strategy and operations.
Speaking on her appointment to this new role, Maxwell said, “I’m very excited to lead House of Fraser in shaping the future of sustainable retail,” adding, “Strong sustainability performance is essential for good business in the 21st century.”
Maxwell has earlier led environment and sustainability initiatives over the past 20 years, working brands and retailers of the likes of Nike and John Smedley.
Besides, she has led multi-stakeholder coalitions like the Sustainable Clothing Roadmap to drive sustainable production, consumption and transition to a green economy.
She has also worked for several NGOs, apart from being special adviser to The Prince’s Charities and governments.
Speaking on Maxwell, House of Fraser CEO Nigel Oddy said, “Dorothy is one of the true experts in her field and we are delighted to welcome her to the House of Fraser management team.
“We understand that our success is directly linked to the approach we take to our customers, the communities we operate in, the environment, our employees and all of our partners and suppliers. Dorothy’s expertise will be invaluable in supporting us in these areas.”
House of Fraser, established in Glasgow, Scotland in 1849 as Arthur and Fraser, has over 60 stores across the United Kingdom and Ireland. Later in 1891, it came to be known as Fraser & Sons.






