Hoff is actively pursuing its international growth strategy by partnering with Myntra to enter the Indian market. The Spanish footwear and fashion brand has signed an agreement with the local e-commerce giant, which also collaborates with other notable Spanish brands like Tendam and Mango, to tap into one of the world’s most promising markets
Fran Marchena, Hoff’s founder, revealed this partnership but did not provide specific details about the alliance or the next steps for expanding in India with Myntra.
Known for its stylish sneakers, Hoff also plans to open new retail locations in the Middle East, including a franchise in Doha, Qatar
Targeting a turnover of € 55 millionfor its recently concluded 2023-2024 fiscal year, Hoff aims to reach € 100 million in revenue by 2025.
Originating from Elche (Alicante), the brand started online and has since gained a significant offline presence. Currently, 45 per cent of its business comes from the multi-brand channel, supported by its retail operations. Hoff operates 18 stores in Spain and has expanded internationally with self-managed boutiques in major European cities like London, Paris, Porto, Lisbon, and Maasmechelen, as well as franchised outlets in Colombia, Panama, and Chile.
To bolster its growth, Hoff has recently appointed Sergio Odriozola, formerly of Banana Republic, as its new general manager. He will lead the company’s internationalization and product development efforts in close collaboration with CEO and founder Fran Marchena.
